Designing Social Change

“Change Your Thoughts and You Change the World.” – Norman Vincent Peale

Why don't people do what seems obvious to hard-working nonprofit executives and advocates? If only positive thinking could create social change.

Every day, nonprofits invest comparatively limited money, time, and energy to make the world better. But education isn’t enough. Fortunately, there is a proven way to motivate people, even when you’re on a budget.

That process is social marketing. Adapted from powerful commercial marketing – but with societal good rather than profits as the goal – it provides an approach to get better results for your programs, campaigns and communications. Priority Ventures Group can help you use social marketing to achieve the greatest impact.

Change Their Thoughts and You Change the World

When we urge people to do something different, they ask, “what’s in it for me?” People only change when they believe the benefits to doing so exceed the barriers. (To test this idea, think of a change you have NOT made in your life – eating better, working out or saving energy, for example).

Whether you’re designing an ad, a campaign or an organizational strategy, the challenge is to persuade people to think differently about what you want them to do. But as an advocate, you may have trouble getting inside their heads, so you can define approaches that inspire. (After all, if they thought like you do, they’d already behave the way you do!).

Priority Ventures Group (PVG) brings a unique mix of analytical and creative talents to help you discover and act on what motivates change. With over 20 years experience across the for-profit and non-profit sectors, Strategic Idealist Caryn Ginsberg has a track record of bringing focus and insight to what matters most to make a difference. Please contact PVG to discuss your strategy or communications project.

“We recommend Caryn to any organization seeking to enhance its communications or strategy.”

Jeff Lydon

Executive Director

Farm Sanctuary