Publications & Presentations

Articles and Publications

"Marketing Social Change," appeared in Executive Update, the magazine of the Greater Washington Society of Association Executives, May 2004: (pdf download - 1MB).

"Customers for the Cause," was published in The Animals Agenda, September / October 2001 (pdf download - 119KB).

"Organizational Strategy for Social Change" describes the benefits and elements strategic planning (pdf download - 205KB).

"Counting on Success: Program Evaluation for Animal Protection," a how-to guide for measuring effectiveness (pdf download - 212KB).

"Making Plans to Make a Difference: Business Planning For Shelters To Inspire, Mobilize And Sustain Change," co-authored with Bert Troughton of the ASPCA, 2003. Click for free download or purchase.

Online

Humane Society University - Classes include "Building Effective Campaigns: Research and Planning” (with Heidi Prescott), Introduction to Social Marketing," and "Practical Promotion." Click here to view schedule of courses.

Selected Presentations

“Building an Effective Campaign: Research and Planning,” Taking Action for Animals, 2006-2008.

“Impact Insights:  Research that Gets Results for Animals,” Animal Grantmakers conference, 2008

“Lessons from the Gulf Coast: Marketing Spay / Neuter to Underserved Communities,” HSUS Expo, Taking Action for Animals, 2008.

“Social Marketing: Techniques, Tools & Tips,” National Council on Pet Population Study & Policy, 2006

“Caryn’s work has been instrumental in shaping the way I plan campaigns.”

Heidi Prescott
Senior Vice President of Campaigns
The Humane Society of the United States