Publications and Presentations

Articles and Publications

"Marketing Social Change," appeared in Executive Update, the magazine of the Greater Washington Society of Association Executives, May 2004: (pdf download - 1MB).

"Customers for the Cause," was published in The Animals Agenda, September / October 2001 (pdf download - 119KB).

"Counting on Success: Why Measurement Matters," plenary address at the 2003 Animal Rights conference (pdf download - 96KB).

"Counting on Success: Program Evaluation for Animal Protection," a how-to guide for measuring effectiveness (pdf download - 212KB).

"Organizational Strategy for Social Change" describes the benefits and elements strategic planning (pdf download - 205KB).

"Making Plans to Make a Difference: Business Planning For Shelters To Inspire, Mobilize And Sustain Change," co-authored with Bert Troughton of the ASPCA, 2003. Click here to access free sample chapters, including "Status Check," "Community Assessment" and "Objectives." Available for purchase from the ASPCA.

Online

"Making Your Dream a Reality," No More Homeless Pets forum on planning, 2005. Click here to read online.

Humane Society University - Classes include "Introduction to Social Marketing," "Measuring Effectiveness," "Statistics, Surveys and Scorecards" and "Practical Promotion." Click here to view schedule of courses.

Presentations

"Statistics, Surveys and Strategic Planning," session at Animal Care Expo 2003 for the Humane Society of the U.S.

“Building Effective Campaigns: Research and Analysis,” Taking Action for Animals 2006.

"Marketing Social Change," Selling Animal Rights," "Business Alliances," and other topics, national animal rights conferences 2001-2006.